Pandora: Carbon footprint of lab-grown diamonds

Type: Company & asset support
Timeline: 2025-2026

About Pandora: Pandora is the world’s largest jewellery brand, specialising in the design, crafting and marketing of accessible jewellery made from high-quality materials. Pandora crafts its jewellery with 100% recycled silver and gold, while its lab-grown diamonds are produced with renewable electricity. The company has also committed to climate-related science-based targets, including to halve greenhouse gas emissions across its value chain by 2030.

Our work: Raison partnered with Impact Business Modeling SystemTM, to support Pandora in calculating the product carbon footprint of its lab-grown diamonds and select items in the Pandora Era and Infinite collections as well as supporting the development of Pandora’s approach to product-level carbon footprint communication.

Our contribution:

  • Supported Pandora in calculating the life-cycle carbon emissions of its lab-grown diamonds and select rings in accordance with ISO14067:2018 and other ISO standards
  • Contributed to translating complex product-level climate data into practical consumer-facing information
  • Contributed to ensuring communication in accordance with ISO14026 including substantiating relevant comparative claims

Raison and IBMS were key to the successful launch of the 5th C, our carbon footprint labeling for every Pandora Lab-Grown Diamond. They brought leading expertise in life cycle assessment and research, and the collaboration was seamless, practical, and well-timed. They delivered their work with dedication, professionalism and integrity.”

Mads Twomey-Madsen

SVP Global Communications & Sustainability, Pandora